GUEST BLOG: How A Mom Added Likes & 2256 Views to Her Facebook Page Using a Refer a Friend Contest
Greetings everyone! Today we're featuring a guest post from Nathan Latka, CEO at Heyo.com. He's going to share with us a great tool that will help you achieve sustainable social media success on Facebook. Let me know in the comments if you think this is useful information!
Kelly DiNisco is a Heyo customer and the Digital Marketing Manager at Rachel Ashwell Shabby Chic Couture.
Kelly was looking for a way to generate additional engagement on the brand's Facebook page without spending money on advertising. She used Heyo’s Refer a Friend campaign to launch a “Win Luella Bedding” contest.
To win, participants would have to enter in order to get a link. This link is unique to each entrant. Entrants use the link to market the campaign to their networks which drives clicks and engagement back to Shabby Chic.
This is How Kelly Generated 2256 Views With No Ad Spend
Using the Refer a Friend campaign, Kelly began by customizing the campaign to match the Shabby Chic brand.
When participants enter, they are automatically given a custom link and added to the leaderboard. This leaderboard is a critical piece to driving additional views and engagement.
Because humans are naturally competitive, showcasing the leaders in a leaderboard encourages everyone else to continue getting their friends to enter the campaign in an effort to win.
Additionally, the countdown Kelly included encourages participants to enter the campaign immediately as opposed to waiting. If you want to generate action and engagement, you must create urgency with a countdown widget – we’ve seen this prove out across thousands of campaigns. Urgency drives higher conversion rates.
How You Can Copy Kelly’s Genius Campaign
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Nathan Latka is CEO and Co-Founder of Heyo. Nathan has worked with over 100,000 business owners looking to start businesses that grow into industry leaders. He's most passionate about empowering business owners with easy to use marketing tools.